AI marketing built for accounting firms.
Plot knows the accounting calendar, speaks your clients' language and understands your world. Strategy first. Content that earns its place.
14 days free. No card required.
The reality of marketing a firm
You know what's getting in the way.
No time to think about marketing between client work
Tax season swallows everything. Marketing stops for months.
Agencies are expensive and don't understand your world
Other accounting firms are building their presence while you're heads-down in client work. That's the gap Plot closes.
Generic AI tools don't sound anything like you
You know you need to market. You've known for years.
How Plot works
Plan. Know. Create. Repeat.
01
Plan
Plot creates a 90-day plan around your firm's calendar — tax deadlines, year-ends, regulatory moments and the quieter periods you should use to build authority.
02
Know
The Plot Intelligence Feed listens and learns from your activity, industry insights and the latest Plot team updates — curated by the Shapes team who have spent years marketing accounting firms across the UK.
03
Create
Generate posts, emails and articles in your firm's voice. Strategy first. Content that earns its place.
04
Repeat
Every quarter Plot replans, refreshes and keeps your firm visible — even when you're heads-down in client work.
How Plot compares
Built for firms. Not for everyone.
| Feature | Plot | BOMA | Agency | Generic AI |
|---|---|---|---|---|
| Strategy-first | ✕ | ✕ | ||
| Understands accounting sector | ✕ | ✕ | ||
| Learns your brand voice | ✕ | ~ | ✕ | |
| Human expertise built in | ✕ | ✕ | ||
| 90-day unique strategic content plan | ✕ | ~ | ✕ | |
| Monthly curated intelligence feed | ✕ | ✕ | ✕ | |
| Unlimited users in account | ✕ | ✕ | ||
| Monthly cost | From £29/mo | £49/mo | £1,000+/mo | £49–59/mo (1 user) |
Integrations
Plugged into the tools your firm already uses.
Canva
Every post Plot writes is one click from Canva. Design ready visuals without leaving your flow.
WordPress
Send blog articles straight to WordPress. No copy paste, no formatting faff.
Mailchimp
Push generated emails into Mailchimp ready to send to your clients.
More integrations coming soon
Plot Intelligence Feed
What to talk about, when and why.
Every month the Shapes team publish what to talk about, when and why. Sector-specific. Curated by humans. Delivered by AI.
Pricing
Simple pricing for firms.
14 days free. No card required.
ESSENTIALS
£49/mo
£29/mo
Everything your firm needs to plan, know and create. 50 credits per month.
- 50 AI credits per month
- Unlimited users
- Full 90-day strategic plan
- All channel connections
- Image Creator included
14 days free. No card required.
EXPERT
£179/mo
£139/mo
For firms serious about growth. 200 credits per month plus a 1-1 strategy session twice annually.
- 200 AI credits per month
- Unlimited users
- Everything in Essentials
- In-app analytics
- 1-1 strategy session twice annually
- Priority support
14 days free. No card required.
EXPERT PRO
£299/mo
£199/mo
For firms who want a dedicated marketing expert and monthly strategy support.
- 350 AI credits per month
- Unlimited users
- Everything in Expert
- In-app analytics
- Quarterly Expert strategy session
- Brand audit included
- Dedicated marketing expert
- First access to new features
14 days free. No card required.
Those who show up consistently win more work than those who don't
BOOK A DEMO
We know what it's like. Software everywhere. Book a free 20min demo.
Ready to grow your practice?
Try Plot free for 14 days. No card required.
Start free Essentials trial →